雅各边境

教育

Ph.D. in Business Administration (Marketing) - Louisiana State University

M.B.A. in Business Intelligence - Xavier University

B.S.B.A. in Marketing - Xavier University

研究兴趣

Dr. 边境's research interests include consumer behavior, 消费文化, 给小费, 关系营销, 零售业, 服务主导逻辑.

选定的出版物

雅各L. 边境, 月桂做饭, and 威廉Northington (2018), “Making Inconsistent Worlds: A Conceptual Framework for Co-Competition in Service Dominant Logic.”  Journal of Consumer Marketing.

Elana Harnish和 雅各L. 边境 (2018), “Don’t Troll Me Bro: A Study of Griefing in Video Games.” Association for Consumer 研究 - Videography (Dallas, TX).

艾弗里·科恩斯和 雅各L. 边境 (2018), “We’re Not So Different: A Study of the Body-Positivity and Fitness Enthusiast Consumer Tribes.”  Society for Marketing Advances (West Palm Beach, FL).

雅各L. 边境 and 安德鲁·郭 (2017), “Putting on the Cape: A Study of Transformative Consumer Identity.” Society for Marketing Advances (Louisville, KY).

雅各L. 边境, 威廉Northington, 劳雷尔·库克(2017), “搜索ing for RNGesus: A Study on the Use of Randomization in Video Games.” Association for Consumer 研究 - Videography (San Diego, CA).

安德鲁•郭 雅各L. 边境, 理查德·J. Lutz (2016), “From Super Mario to Skyrim: A Framework for the Evolution of Video Game Consumption.”  Journal of Consumer Behaviour.

安德鲁•郭 Richard J. 鲁茨, 雅各L. 边境 (2016), “Brave New World of Warcraft: A Conceptual Framework for Active Escapism.”  Journal of Consumer Marketing.

雅各L. 边境, 安德鲁•郭 and 威廉Northington (2016), “Living the Stream: A Study of Voyeuristic Consumption in Video Game Live Streaming.” The Association for Consumer 研究 Film Festival (Berlin, Germany).

雅各L. 边境 郭怡广(2014), “The Mask We Wear: Consumer Escapism Through Cosplay,” The Association for Consumer 研究 Film Festival (Baltimore, MD).

雅各L. 边境 (2012), “Co-Creation and Co-Production of Value: Competition Amongst Subcultures of Consumption.” The Association for Consumer 研究 Film Festival (Vancouver, BC, Canada).

斯蒂芬妮一下mangu,雅各L. 边境, 和本·麦克拉蒂(2012), “A New Tool for Customer Segmentation: Defining and Measuring Relationship Proneness.” ​American Marketing Association: Summer Marketing Educators Conference (Chicago, IL).

雅各L. 边境, 丹大米, 与朵拉·施密特(2012), “The Effects of Unwarranted Tip Requests on Self-Conscious Emotions, 的态度, & Re-Patronage意图.”  The Academy of Marketing Science: North American Conference (New Orleans, LA).

斯蒂芬妮一下mangu, 雅各L. 边境, Judith Anne Garretson Folse, William C. 布莱克和安娜. Walz (2012), “What Customers Value: Relationships & 实用程序.”  The Academy of Marketing Science: North American Conference (New Orleans, LA).

奖

2018 newbb电子平台 商学院 研究 Mentor Award

2017 Emerald Literati Network 奖 for Excellence - Highly Commended Paper for “Brave New World of Warcraft: A Conceptual Framework for Active Escapism” in the Journal of Consumer Marketing

2014 AMA Sheth Foundation Consortium Fellow

2014 Graduate Student Teaching Award Nominee, Louisiana State University

2013 Daryl McKee Memorial PhD Award 

2013 Southeast Marketing Symposium - ­Outstanding Service Award

传记

Dr. 雅各Lee 边境 is an assistant professor of marketing and academic director of the Consumer 研究 Center in the newbb电子平台 商学院. 在加入学术界之前，Dr. 边境 worked in the marketing research industry at Parker Insights (formerly Parker Marketing 研究) where he conducted research for many Fortune 500 companies including The Walt Disney Company, 佩泊里奇农场, 金宝汤公司, 亨氏食品公司, 米勒酿酒公司, 绝对伏特加, 默克公司, Perdue农场, 和希尔顿全球. He continues that passion for applied marketing research with the Consumer 研究 Center having advised various projects for International Dairy Queen, 凯洛格公司, J.P. Morgan Chase, Rocky Brands, Frog Ranch Foods, and Gatesman.

His research interests include consumer behavior, 消费文化, 给小费, 关系营销, 零售业, 服务主导逻辑. His work has appeared in the Journal of Consumer Behavior and the Journal of Consumer Marketing, as well as at various conferences including the American Marketing Association – Summer Marketing Educators Conference, Academy of Marketing Sciences, Association for Consumer 研究, and the Society for Marketing Advances. He is also an avid academic filmmaker having had multiple films presented at the ACR Film Festival. Dr. 边境 also serves as a reviewer for the Journal of Marketing Management, The Association for Consumer 研究, and The Society for Marketing Advances.

Dr. 边境 currently teaches marketing research, 市场分析, and the Consumer 研究 Center Seminar at newbb电子平台. He serves as a faculty senator for newbb电子平台, an advisor on Consumer 研究 Center projects, and an Honors Tutorial advisor and thesis chair. He has previously taught Principles of Marketing, Consumer Behavior, and Retailing Management.

联系博士. 边境上 LinkedIn.